Pet Care Management Masterclass
You’re invited to join us for an exclusive event designed to empower and educate pet care leaders like yourself: the Pet Care Management Masterclass.
Hosted by Dan and Mallory Poirier of PackPro Training™, this 2-Day event is designed by pet industry professionals just for you.
Taking place at the PackPro Training facility, located at 6497 Transit Road, Bowmansville, NY, this two-day gathering promises to equip you with the essential knowledge and skills needed to thrive in today’s pet care industry.
2026 Available Dates:
June 8th – 10th, 2026
Location:
PackPro Training, 6497 Transit Road, Bowmansville, NY 14026
2 Miles from the Buffalo Niagara International Airport, with several great hotel options just around the block.
Itinerary:
Monday 6/8, 9am-10am:
Conference Kickoff
Monday 6/8, 10:30am-1:30pm:
New Dog Evaluation Workshop
Join us for an immersive and informative session designed to elevate your New Dog Evaluation skills. This included workshop will cover: Daycare Dog Evaluation Process: Get a firsthand look at our new dog evaluation process. Observe our expert team as they conduct assessments, ensuring a comprehensive understanding of each dog’s behavior, as well as the owner’s wants/needs. Real-Life Evaluation Case Studies: Dive into real-life case studies to see our evaluation process in action. Learn from practical examples that showcase a variety of scenarios, providing you with valuable insights and knowledge. Client Communication Strategies: Discover effective communication techniques for interacting with clients before and after the evaluation. Learn how to set expectations, deliver results, and maintain positive relationships with pet owners.
Monday 6/8, 2pm-5pm:
Google Marketing & Lead Generation: What Actually Worked in 2025 and Will Fuel Success in 2026!
“The times they are a-changin’!” But Google is still king…. From voice search to AI to more sophisticated kennel software, significant change is affecting pet-care marketing and lead generation. In this information-packed session, Duane will discuss Google search volume, paid advertising operation and performance, Google reviews, search engine optimization, and content development. You will leave with actionable steps to improve the effectiveness and efficiency of your marketing approach, regardless of your technical ability or experience. Duane Carey is the founder and lead strategist at IMPACT Marketing, a 20-year-old digital marketing firm specializing in pet care. With a science background and an MBA in finance, Duane brings a decidedly no-nonsense, bottom-line, and data-driven perspective to marketing for his 90+ pet-care clients throughout the U.S. He can be reached at DCarey@ImpactMarketing.net
Revenue Tails: Optimizing Price without Harming Customer Relationships
Monday 6/8, 6pm-8pm:
Kickoff Meet & Greet
Join us for a complimentary Meet & Greet at Barkology, Buffalo’s first Dog Park / Bar! Explore Barkology, mingle with peers, and meet the team behind the Masterclass. This Meet & Greet is a great way to get to know the other attendees, and is conveniently located just 2 minutes from our facility!
Tuesday 6/9 & Wednesday 6/10, 8:30am-4:30pm
Tuesday & Wednesday morning, coffee & breakfast is provided. Attendees will participate in the following workshops throughout the day on both Tuesday & Wednesday. Some are hands-on, and others are classroom-style. Lunch is provided both days. This event is unlike anything in the pet industry, and we are so excited to share with you the following sessions:
Dog Daycare Playgroup Management:
Spend time training at Fetch n’ Catch, the facility in which PackPro Training was born and filmed. Explore effective strategies for managing group dynamics in a dog daycare environment, ensuring the safety and well-being of all dogs and staff. This hands-on event allows attendees to gain valuable insight into how to effectively and safely manage dog social groups with a focus on teaching attendess how to effectively share this information back at their home facility.
Essential Leadership + Managing Poor Performers for Pet Care Leaders:
This is a comprehensive course designed specifically for professionals in the pet care industry. This program equips participants with fundamental leadership skills and effective strategies to manage and improve underperforming team members. Attendees will learn how to inspire their teams, foster a positive work environment, and address performance issues with confidence and empathy. Ideal for pet care facility owners, managers, and supervisors, this course aims to enhance leadership capabilities and ensure operational excellence within your pet care facility.
Recruiting, Hiring, Training, & Retaining:
Learn best practices on finding quality candidates, efficient interviewing, and hiring. Once hired, learn how to how to onboard efficiently, clearly set your expectations, and set your new hire up for success.
How to Start and Launch a Successful Enrichment Daycare:
Receive step-by-step guidance on conceptualizing, planning, and launching an enrichment daycare program that enhances the overall experience for canine guests who may not succeed in off-leash, traditional group daycare. Learn effective strategies for implementing enrichment activities, such as interactive play sessions and mental stimulation exercises, to ensure the well-being and happiness of the dogs under your care.
Additionally, discover the incorporation of Puppy Camp programs, providing essential socialization and training for young pups, to enrich the offerings of your daycare facility and cater to a broader clientele.
5 Star Customer Service – Why it Matters
Join our comprehensive course designed to elevate your client interactions and ensure the highest level of satisfaction for pet owners. This engaging program covers essential topics such as understanding customer expectations, effective communication, handling difficult conversations & dismissing problem dogs, and building lasting trust with clients.
Overcoming The Physical and Mental Strain of the Pet Care Industry
Tuesday 6/9, 6:00pm-8:00pm:
Off-Site Dinner
Join us at Santora’s Pizza Pub for a casual bite to eat and drink. With a reserved outdoor area featuring fire-pits and music, unwind after a long day of learning with networking and conversation with your peers & the PackPro team!
Optional Thursday 6/11: 10am-1pm
Niagara Falls Experience
Join us on the Maid of the Mist boat ride for an up-close look at the breathtaking Niagara Falls! Tickets are $28.75, and are purchased directly by the attendees once we arrive at the park. Niagara Falls is a short 25 minute ride from our facility.

Who are your hosts?
Dan Poirier / Mallory Poirier
Dan and Mallory bring over a decade of expertise in dog daycare, staff training, and business ownership to the table. Cousins and life-long friends, they have experience of more than 15 years in the pet care industry and they have honed their skills in every aspect of the industry.
They are renowned speakers at seminars and conferences nationwide, covering crucial topics such as employee hiring, firing, training, and retention, as well as company culture and facility management.
Impressively, their staff turnover rate stands at a remarkable 80% less than the industry average. Through their consulting firm and the creation of Pack Pro, Dan and Mallory are dedicated to sharing their wealth of knowledge and empowering businesses like yours to thrive in the pet industry.
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In Loving Memory of Phillip Paris
Phillip Paris is remembered as the dynamic force behind Phillip Paris Consultants. With a passion for teaching leadership principles, Phillip was the co-founder of Pet Business REVolution, the Pet Care Management Masterclass, and the visionary behind Leadership REVolution™. Through workshops, online education, consulting, coaching & mentoring, he spent his career reshaping the pet care industry for the better.
Phillip was the definition of resilience – no matter what life threw at him, he kept showing up for his family, friends, clients, and students. He was the guy you could always count on: hardworking, loyal, and always there to lend a hand without hesitation. He made tough days easier, and good days even better, simply by being himself. For those that knew him, you know his sense of humor was one-in-a-million… the kind of laughter that stays with you long after the joke was over. Phillip’s presence lit up every room he walked into, and his memory will continue to do the same.
Please continue to pray for his beautiful family as they navigate this tremendous loss. As co-founder of the Pet Care Management Masterclass, we will continue to host this program that he loved so dearly. We hope to make him proud by carrying on his legacy, and continuing to spread the principles and values that he enjoyed sharing with others. On behalf of Phillip’s family, the PackPro family, and everyone who was blessed enough to call him a friend: Thank you for keeping Phillip’s spirit alive through your love, support, and memories. Let’s remember him with the laughter, strength, and kindness he gave so freely to us all.














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